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THE BRIEF | PARIS GEORGIA

Create a strategic platform for Paris Georgia that embraces the brand's niche positioning and cult following to inform global expansion.

CATEGORY

Women's Fashion

SERIVICES

Brand Platform, Brand Story, Purpose, Competitive, Business Vision, Brand Architecture

YEAR / MARKETS

2021 / New Zealand

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Sisters understand the importance of creating a trusting space that empowers you to deep dive into your brand truth and purpose.

THE WORK

01

Brand Platform & DNA

Brand Play Books

Brand Platform

Purpose & Equity

Competitive Profiling

Brand Architecture

Visual Identity

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OTHER CASE STUDIES

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