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THE BRIEF | PARIS GEORGIA
Create a strategic platform for Paris Georgia that embraces the brand's niche positioning and cult following to inform global expansion.
CATEGORY
Women's Fashion
SERIVICES
Brand Platform, Brand Story, Purpose, Competitive, Business Vision, Brand Architecture
YEAR / MARKETS
2021 / New Zealand
Sisters understand the importance of creating a trusting space that empowers you to deep dive into your brand truth and purpose.
THE WORK
01
Brand Platform & DNA
Brand Play Books
Brand Platform
Purpose & Equity
Competitive Profiling
Brand Architecture
Visual Identity
OTHER CASE STUDIES
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